Strategy
Positioning, messaging, and go-to-market that give a brand a real reason to be chosen.
Open to B2B marketing chats
Allegedly, I help brands print money.
Through marketing that actually works: strategy, content, brand & growth.
01 · About
A bit about me
I'm a marketer who cares less about vanity metrics and more about the ones that move revenue. I help brands find their position, sharpen their story, and turn attention into growth, the kind of marketing that actually works.
Right now I'm Head of Marketing at FinTruction, a construction-accounting firm for U.S. contractors, while running Kranti, a content platform on current affairs and culture. Before that I was Brand Manager at Unchained, a creator agency, through late 2025. My work runs across strategy, content, brand, and growth, with a soft spot for B2B. I studied science at St. Xavier's College, Maitighar.
I turn slow ideas into things people remember.
02 · What I do
Four things I do
Content
Research-led content and storytelling that earns attention, and actually keeps it.
Brand
Identity and narrative that make a brand recognisable, consistent, and hard to forget.
Growth
Campaigns, funnels, and creator-led motion that turn attention into revenue.
03 · Now & recent
Where I work
04 · Selected work
Things I've built
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2026 →
FinTruction, Head of Marketing
Leading marketing strategy and brand growth at a construction-accounting firm serving U.S. contractors — shaping positioning, launch motions, and the broader go-to-market story.
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2025
Unchained, Brand Manager
Worked with the founder to grow the agency's LinkedIn presence — driving creator engagement through strategic commenting and conversations, and supporting content ops with script drafting and video proofreading before client delivery. Through Nov 2025.
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2024 →
Kranti, Founder & Creator
Founded a content platform that simplifies current affairs and cultural topics through digital storytelling. Scaled reach with research-led strategy and narrative optimization.
05 · Academics
School & honours
Education
St. Xavier's College, Maitighar
Honours
- District-Level Debate Champion Rs. 50,000 prize · 2024
- Quiz Winner, multiple events School & college, ongoing
06 · Craft
How I work
Disciplines
Strategic communication
Brand strategy
Marketing
Research writing
Event planning
Creative direction
Storytelling
Tools
Notion
Canva
Photoshop
Google Workspace
Languages
English
Nepali
Hindi
Let's build something worth telling.
Start a conversation
07 · Get in touch